Become a Books to Bed wholesaler
Books to Bed creates immersive, story-driven bedtime collections that bring beloved children’s books to life through premium sleepwear and, in select lines, coordinating plush companions.
Available to approved wholesale partners across the United States and Canada.
The Specialist of Bedtime Moments
A distinct retail category built around literacy, comfort, and emotional connection — pairing stories families already love with premium sleepwear.
A distinct retail category
Books to Bed was created from a simple insight: bedtime is one of the most meaningful daily moments in a child’s life. By pairing beloved children’s books with matching pajamas, nightdresses, and coveralls, we created a cohesive category centered on literacy and comfort.
- Recognizable storybook titles families already love
- Soft, high-quality fabrics designed for everyday comfort
- Gift-ready packaging and seasonal releases
Designed for gifting year-round
Designed for holidays, birthdays, and special occasions, our collections are supported by seasonal product launches throughout the year.
- High perceived value and strong gift appeal
- Seasonal and limited-edition releases
- Merchandising that stands out on shelf and online
Assortment & presentation
We partner with independent children’s boutiques, specialty bookstores, museum and cultural gift shops, resort retailers, and established online stores with curated children’s assortments.
- Curated selection of officially licensed children’s book titles
- Sleepwear range: pajama sets, nightdresses, and infant styles
- Retail-ready packaging options for different merchandising needs
Application process
Submit Application
Complete the Retail Partner Application Form.
Review
Applications are reviewed to ensure brand alignment.
Approval
Approved partners receive account access and partnership details.
Begin Partnership
Place your opening order and introduce Books to Bed to your assortment.
Approved partners receive
- Access to our wholesale ordering portal
- Seasonal line sheets and launch information
- Product imagery and merchandising assets
- Direct communication with our B2B team
Partnership requirements include a valid resale/tax ID, a physical storefront or established e-commerce site, agreement to pricing policies, and opening/reorder minimums.
New wholesaler application
Please complete the Retail Partner Application Form below.
